Frequent Flyer Flower

As part of Urb’s product identity rebrand, this project focused on developing packaging and visual assets for a premium line of American-grown, dispensary-grade THCA Indoor Exotic flower. The objective was to elevate the product’s perceived quality while creating a cohesive, informative, and visually compelling system across packaging and marketing imagery.

The final design delivers a refined and scalable packaging system that clearly communicates product details while enhancing shelf presence. The combination of structured layouts, thoughtful copy, and high-impact macro imagery creates a cohesive and premium experience that supports both brand storytelling and consumer education.